bring inspiration and confidence to men and men’s fashion making the ordinary extraordinary.

Who are yef studio?

YEF Studio is a London based high-end menswear brand founded by Yalei Elena Feng in 2022.

Committed to pushing and offering more options in menswear. Bringing inspiration and confidence to men and men’s fashion by Making The Ordinary Extraordinary, with our unique quirky style.

We want to cultivate a culture of innovation and shared purpose, by bringing our customers a sense of individual self-expression. Through our brand ideals of detailed simplicity and understated confidence we want to show our community they can lead from the front, surprise and entertain without resorting to theatre or clice

Principle designer & Creative Director

Yalei Elena Feng granduated from Kingston University with an BA and an MA in fashion design in 2022.

The male form inspires me to create. In a fashion world dominated by women, I speak for men.

— Yalei Elena Feng, BA, MA

Our brands key focuses

Making extraordinary

At the centre of everything we do is our core belief, we want to Make The Ordinary Extraordinary. We want to promote and be inspired by, the innate contrasts and individuality of each of our customers. By being inspired by this we want to provide a renewed confidence to men and menswear. To focus on differences, diversity and use our own quirky take on classics to give men the confidence to lead from the front. The humdrum is not enough!

Detailed simplicity

keep it simple and focus on the details

Targeting the limited choices for menswear by providing a legitimate alternative to the norm. We provide the highest quality and simplicity of the classics but with our own fresh take we will add the detail that makes the difference.

Confidently understated

Why shout it when you can wear it?

We aim to deliver high-end- luxury garments for men. These garments places the confidence of the wearer at its heart. We provide an expression of individuality that takes the gold medal but whispers rather than shouts about it.

Entertain without theatre

Expressing me is the performance

Inspire customers to be brace with their fashion choices by being brave ourselves. To be proud to stand out and have our own take on classic lines. Do so without the need to add more than is required.

Push from the front

Push standard ny leading them

We use the finest fabrics that are safer for the environment. We deliver high-quality products by using materials that appeal to premium and durability.

Our suppliers are certified by global recycled standards, BCI and GOTS. We use recycled or Eco-friendly synthetic fibre to create Circular Fashion. Our approach is to minimise the waste by incorporating the scrap fabrics to create accessorise.

100% use of our non-recycled synthetic fibre is a deadstock supply.