PRIVACY POLICY

Effective date: 30th day of January, 2023

www.yefstudio.co.uk (the "Site") is owned and operated by YEF STUDIO LTD. YEF STUDIO LTD. is the data controller and can be contacted at:

studio@yefstudio.co.uk

OFFICE 5, 39A MARKFIELD ROAD, SEVEN SISTERS, LONDON, UK, N15 4QA.

Purpose

The purpose of this privacy policy (this "Privacy Policy") is to inform users of our Site of the following:

  1. The personal data we will collect;
  2. Use of collected data;
  3. Who has access to the data collected;
  4. The rights of Site users; and
  5. The Site's cookie policy.

This Privacy Policy applies in addition to the terms and conditions of our Site.

GDPR

For users in the European Union, we adhere to the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, known as the General Data Protection Regulation (the "GDPR"). For users in the United Kingdom, we adhere to the GDPR as enshrined in the Data Protection Act 2018.

We have not appointed a Data Protection Officer as we do not fall within the categories of controllers and processors required to appoint a Data Protection Officer under Article 37 of the GDPR.

Consent

By using our Site users agree that they consent to:

  1. The conditions set out in this Privacy Policy.

When the legal basis for us processing your personal data is that you have provided your consent to that processing, you may withdraw your consent at any time. If you withdraw your consent, it will not make processing which we completed before you withdrew your consent unlawful.

You can withdraw your consent by: Contac us at studio@yefstudio.co.uk.

Legal Basis for Processing

We collect and process personal data about users in the EU only when we have a legal basis for doing so under Article 6 of the GDPR.

We rely on the following legal bases to collect and process the personal data of users in the EU:

  1. Users have provided their consent to the processing of their data for one or more specific purposes;

  2. Processing of user personal data is necessary for us or a third pary to pursue a legitimate interest. Our legitimate interest is not overriden by the interests or fundamenal rights and freedoms of users. Our legitimate interest(s) are: Providing our customers with products and services which they have requested, as this is central to our business.

    Conducting business with our customers, as this is central to our business, helping us to preserve our business operations and grow our business.

    Ensuring that all our customers receive the best possible experience, helping us to preserve our business operations and grow our business. Understanding our customers' needs is a vital part of ensuring a great customer experience

    Continually improving our services in order to preserve our business operations and grow our business and ensuring that you are provided with information of relevance to you. However, where this activity is carried out using cookies which are not strictly necessary (see our Cookie Policy for further information) we will, where required by law, obtain your consent to the use of such cookies.

    Ensuring that our customers are kept up to date with information about our products and services, as this helps us to preserve our business operations and grow our business.

    Ensuring that we are monitoring and improving the security of our website.; and

  3. Processing of user personal data is necessary for us to take, at the request of a user, steps before entering a contract or for the performance of a contract to which a user is a party. If a user does not provide the the personal data necessary to perform a contract the consequences are as follows: We cannot provide our customers with the products and services they require.

    Can't ensure that all of our customers get the best experience

    Cannot continuously improve our services to maintain our business operations and grow our business, and cannot ensure that information relevant to you is provided to you.

    Failure to ensure that our customers are up-to-date with our products and services.

Personal Data We Collect

We only collect data that helps us achieve the purpose set out in this Privacy Policy. We will not collect any additional data beyond the data listed below without notifying you first.

Data Collected in a Non-Automatic Way
We may also collect the following data when you perform certain functions on our Site:

  1. First and last name;
  2. Email address;
  3. Phone number;
  4. Address;
  5. Payment information;
  6. Technical information; and
  7. Correspondence information.

This data may be collected using the following methods:

  1. Subscribing to marketing communications from us; and
  2. Providing information to us in connection with our services.

How We Use Personal Data

Data collected on our Site will only be used for the purposes specified in this Privacy Policy or indicated on the relevant pages of our Site. We will not use your data beyond what we disclose in this Privacy Policy.

The data we collect when the user performs certain functions may be used for the following purposes:

  1. To deliver our services.;
  2. To conduct business with you (including billing and collecting payments from you).;
  3. To correspond with you in relation to our services.;
  4. To provide ‘Customer Services’, including responding to any queries we have received from you.;
  5. To monitor your use of our websites in order to make improvements to the site and the user experience.;
  6. To market to you about our products and services, and otherwise to identify goods and services which we believe may be of interest to you.;
  7. To monitor, maintain and improve our IT environment and the applications that our customers use and that we use to manage our services.;
  8. For our employee training purposes.;
  9. In order to enable us to comply with any legal or regulatory requirements.; and
  10. In order to ensure that the website remains secure and protected.

Who We Share Personal Data With

Employees
We may disclose user data to any member of our organisation who reasonably needs access to user data to achieve the purposes set out in this Privacy Policy.

Third PartiesWe may share user data with the following third parties:

  1. Marketing Agency

We may share the following user data with third parties:

  1. Links clicked while using site.

We may share user data with third parties for the following purposes:

  1. Create relevant audiences to inform relevant advertising.

Third parties will not be able to access user data beyond what is reasonably necessary to achieve the given purpose.

Other Disclosures
We will not sell or share your data with other third parties, except in the following cases:

  1. If the law requires it;
  2. If it is required for any legal proceeding;
  3. To prove or protect our legal rights; and
  4. To buyers or potential buyers of this company in the event that we seek to sell the company.

If you follow hyperlinks from our Site to another Site, please note that we are not responsible for and have no control over their privacy policies and practices.

How Long We Store Personal Data

User data will be stored until the purpose the data was collected for has been achieved.
You will be notified if your data is kept for longer than this period.

How We Protect Your Personal Data

We are committed to protecting the security of the personal information you share with us. In support of this commitment, we have implemented appropriate technical, physical and organisational measures to ensure a level of security appropriate to the risk. For example, amongst other measures, we maintain a security policy and store all of your personal information on our secure servers.

However, please do remember that information transmission over the internet is inherently insecure, and we cannot guarantee the security of information sent over the internet.

In addition, please note that we are not in any way responsible for the security or content of, and this privacy notice does not cover the processing of your personal information by any third-party services used in conjunction with our services.

While we take all reasonable precautions to ensure that user data is secure and that users are protected, there always remains the risk of harm. The Internet as a whole can be insecure at times and therefore we are unable to guarantee the security of user data beyond what is reasonably practical.

Your Rights as a User

Under the GDPR, you have the following rights:

  1. Right to be informed;
  2. Right of access;
  3. Right to rectification;
  4. Right to erasure;
  5. Right to restrict processing;
  6. Right to data portability; and
  7. Right to object.

Children

We do not knowingly collect or use personal data from children under 16 years of age. If we learn that we have collected personal data from a child under 16 years of age, the personal data will be deleted as soon as possible. If a child under 16 years of age has provided us with personal data their parent or guardian may contact our privacy officer.

How to Access, Modify, Delete, or Challenge the Data Collected

If you would like to know if we have collected your personal data, how we have used your personal data, if we have disclosed your personal data and to who we disclosed your personal data, if you would like your data to be deleted or modified in any way, or if you would like to exercise any of your other rights under the GDPR, please contact us at studio@yefstudio.co.uk.

Do Not Track Notice

Do Not Track ("DNT") is a privacy preference that you can set in certain web browsers. We respond to browser-initiated DNT signals. If we receive a DNT signal that indicates a user does not wish to be tracked, we will not track that user. We are not responsible for and cannot guarantee how any third parties who interact with our Site and your data will respond to DNT signals

Cookie Policy

A cookie is a small file, stored on a user's hard drive by a website. Its purpose is to collect data relating to the user's browsing habits. You can choose to be notified each time a cookie is transmitted. You can also choose to disable cookies entirely in your internet browser, but this may decrease the quality of your user experience.

We use the following types of cookies on our Site:

  1. Functional cookies
    Functional cookies are used to remember the selections you make on our Site so that your selections are saved for your next visits;
  2. Analytical cookies
    Analytical cookies allow us to improve the design and functionality of our Site by collecting data on how you access our Site, for example data on the content you access, how long you stay on our Site, etc; and
  3. Targeting cookies
    Targeting cookies collect data on how you use the Site and your preferences. This allows us to personalise the information you see on our Site for you.

Modifications

This Privacy Policy may be amended from time to time in order to maintain compliance with the law and to reflect any changes to our data collection process. When we amend this Privacy Policy we will update the "Effective Date" at the top of this Privacy Policy. We recommend that our users periodically review our Privacy Policy to ensure that they are notified of any updates. If necessary, we may notify users by email of changes to this Privacy Policy

Complaints

If you have any complaints about how we process your personal data, please contact us through the contact methods listed in the Contact Information section so that we can, where possible, resolve the issue. If you feel we have not addressed your concern in a satisfactory manner you may contact a supervisory authority. You also have the right to directly make a complaint to a supervisory authority. You can lodge a complaint with a supervisory authority by contacting the Information Commissioner's Office in the UK, Data Protection Commission in Ireland.

Contact Information

If you have any questions, concerns or complaints, you can contact us at: studio@yefstudio.co.uk.

If you have any questions, concerns or complaints regarding our compliance with this notice and the data protection laws, or if you wish to exercise your rights, we encourage you to first contact us using the above contact details. We will investigate and attempt to resolve complaints and disputes and will make every reasonable effort to honour your wish to exercise your rights as quickly as possible and in any event within the timescales provided by data protection laws.